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+Performance Marketing · for solar installers

More solar installs
than you can handle.
Or we work for free.

We build, run, and optimize your Meta ads end-to-end — your first qualified leads in days, with zero work on your end.

See receiptsSee receipts
Meta Business Partner · Verified
Residential solar installer's office with a framed interconnect schematic and a survey drone in a case.

Anonymized client account

4.12x

ROAS averaged across 90 days of compounding creative iteration on Meta. $ $162k single-account spend.

01The funnel

What we'd build for solar installers.

I.

Meta primarily, YouTube secondary

Right creative on the right platform

Meta for top-of-funnel education and bill-vs-solar calculators. YouTube for the longer 'how solar actually works' explainer audience. Federal credit and state-rebate messaging up front — not buried.

II.

Tracking + attribution

Server-side tracking so iOS can't blind us

Server-side Conversions API for Meta, plus a daily reconciliation between your CRM and the Ads Manager so we measure on real booked consults — not pixel guesses iOS already broke.

III.

Iteration cadence

Weekly creative refresh, monthly audit

We rotate bill-vs-solar calculator as primary funnel so fatigue never sets in. Every Monday the prior week's loser is replaced. Every month we walk through the full account with you.

02Tactics tuned for solar installers

Specific to your industry, not a generic playbook.

  • 01Bill-vs-solar calculator as primary funnel
  • 02Federal-credit + state-rebate messaging up front
  • 03Before/after on real install photos
  • 04Retargeting with founder-led explanations
02The receipts

Real dashboards.
Real numbers.

Anonymized snapshots from live Meta Ads accounts we run. The kind of math we build toward — not hypothetical projections.

Meta Ads dashboard: $3,431 spent generated $55,682.37 conversion value at 16.23x average ROAS over 9 days.
Meta Ads dashboard: $3,068.30 total spend, $28,885.65 purchase conversion value at 9.41x average ROAS.
Meta Ads dashboard: $28,244.85 total purchase conversion value at 5.99x average ROAS.
Meta Ads dashboard: $5.23 cost-per-lead, $94,636.45 website purchase conversion value at 3.00x average ROAS.
Meta Ads dashboard: 262 website leads at £1.15 per lead, across a 14,208-reach campaign.
Meta Ads dashboard: client snapshot showing healthy spend efficiency.
Meta Ads dashboard: client snapshot showing campaign-level ROAS.
Meta Ads dashboard: client snapshot showing purchase-conversion math.
Meta Ads dashboard: client snapshot showing campaign results.
03The other system

Ads send the lead.
The AI receptionist catches it.

Running ads without a 24/7 intake system means losing a third of the leads you just paid for. Most solar installerspair the two — it's the same operator, the same retainer.

See the receptionist for solar installersSee the receptionist for solar installers

Real intake the AI handles

  • Utility bill + payback explainer
  • Site survey scheduling
  • PPA vs purchase conversation

One operator.
One retainer.
Built only for solar installers.

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